Here’s more proof that social media is officially uncool: It’s now more popular with old people than young people.
Of course, by old, I mean “35 and up,” which isn’t THAT old . . . unless you ask a teenager or someone in their 20s to define “old.”
According to a new study by Nielsen, people 35 to 49 now spend the most hours of any age group on social media. They spend an average of seven hours a week. People 18 to 34 spend just over six hours a week.
The study also found women spend more time on social media than men. 25% of women’s time online is on Facebook, Instagram, and the rest . . . versus 19% for men.
And Facebook is still the most popular social network.