YouTube To Add “Skip” Button For Some Ads
(San Bruno, CA) — YouTube will soon allow users to skip the 30-second ads at the beginning of videos. The “skip” button will appear next year. It should be welcome relief to YouTube viewers who have smaller data plans for their phones and other devices. Shorter 15 and 20-second commercials will continue to be unskippable. The company says it is looking to better engage viewers and will focus on formats that work better for both users and advertisers.
Dawn Nici /jm
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