You might be able to get some Instagram likes if you post a selfie of you at home with a pizza watching TV on a Saturday night. But if that’s the ONLY type of picture you ever post, those likes are going to dry up.
So, sadly, this makes sense. A new study out of the University of Georgia found that 86% of people say they’re motivated to go places to get a “social return” . . . in other words, likes on their photos or videos on social media.
It’s not clear from the study if people ONLY go on trips because they want social media validation . . . but it’s definitely a GIGANTIC factor.