(Universal City, CA) — NBCUniversal plans to cut the number of commercials that air on its broadcast and cable networks beginning next year. The Comcast-owned broadcast group says it will reduce the number of ads across all of its channels by 20-percent. Executives tell the “Los Angeles Times” they’re hoping advertisers will pay more for commercial time next season. The move also comes as a response to the changing habits of viewers who are currently spending more time watching commercial-free streamed programming over Netflix and Amazon. NBCUniversal owns USA, Bravo, E!, Syfy, Telemundo and the NBC television network.
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Mike Morris/wm LAX) NY) PHL)
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