As part of an international movement, the American Red Cross has launched the Missing Types campaign to recruit new blood donors – and those who have not given recently – to ensure lifesaving blood is available for patients. During the campaign, the letters A, B and O, the main blood groups, will disappear from brands, social media pages, signs and websites to illustrate the critical role every blood donor plays. Join the #MissingType movement today. Make an appointment to give blood.
