If you’re wondering why the Discovery Channel is still pumping out a week’s worth of shark-related content after 30 YEARS, here’s your answer: Over the past two years, Shark Week has brought in $36 MILLION in ad money.
The 2017 total was $20.2 million . . . which was 59% more than Discovery’s average weekly revenue of $12.7 million that year.
Shark Week 2018 starts Sunday night at 7:00 P.M. Celebs on hand this year include Shaquille O’Neal, Ronda Rousey, Aaron Rodgers, Rob Gronkowski, Lindsey Vonn, Guy Fieri, Bear Grylls, and the cast of ABC’s “Shark Tank”.
Originally posted on July 20th, 2018