Philip Morris New Smokeless Cigarettes Aim To Fire Up Sales
(Undated) — Philip Morris is rolling out two new smokeless tobacco devices to try and fire up sales. Philip Morris International sells its iQOS devices in more than 40 markets around the world. The two new devices are expected to go on sale in Japan and South Korea in the next few weeks and in Europe by the middle of November. The company also is introducing a less expensive line of tobacco inserts for the devices in Japan. That’s part of an effort to head off competition and increase sales in key markets. The smokeless tobacco devices heat tobacco instead of burning it.
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